Weekly Update: 22/09/17

Ploughing Championships 2017

Once again Sheep Ireland had a very successful Ploughing Championships. Being involved with the Irish
Farmers Journal stand provides great exposure to the €uro-Star indexes and over the course of the three days
we spoke to a huge number of sheep farmers. Sheep Ireland took part in the livestock demonstrations each
day which are always a great success and draw large audiences. Our messages were simple;

  • Illustrate that similar looking rams can have very different genetics.
  • Highlight the importance of the Accuracy% and how using the ‘ram team’ concept can help to protect against fluctuations caused by low accuracies.
  • Promote the Data Quality Index (DQI%) as something to look out for when purchasing rams.

Some Images from Ploughing Championships 2017